I've been working with my friend Allie Trowbridge on the launch of the marketing campaign for the "Not for Sale...the documentary" this week. Allie is one of the most driven people I know and also one of the sweetest! We have had so much fun!
I learned a lot about the campaign as we discussed how to maximize viral marketing potential on the web. This is alarming and heartwrenching information.
"Slavery was abolished in 1865 in the United States.
Why then are 200,000 people in this country still enslaved?"
"Slavery is currently illegal across the entire globe.
Why then are 27 million people enslaved worldwide?"
She just launched the website-- Check out the trailer!
Vision Launchers (couple Westmont guys) did the design and it looks great! These guys are so hot right now! They have some serious talent and sound like a lot of fun to work with.
I am excited to do more of this stuff!